Havenwood Properties Farm and Ranch markets, advertises, and represents recreational land for sale. Whether it is southeastern timberland, midwestern farms, or western ranches, our team has agents who know and specialize in land and recreational properties. Any agent can put a sign on a piece of land and wait for a buyer, but only an agent with a passion for the outdoors, specific knowledge of the property that he or she markets, and experience in presenting the property to the right potential buyers in the best possible way can deliver effective results. Here are a few of the reasons that recreational property owners in Georgia and across the country choose Havenwood Properties Farm and Ranch as their marketing team.
"When work, commitment, and pleasure all become one and you reach that deep well where passion lives, nothing is impossible." -Unknown
Havenwood Properties is made up of people who love the outdoors. We are passionate about pine trees and the dirt in which they grow. We love a good hunting story, and believe that a bad day fishing is better than a good day in the office. We know just how far our ATV can go on a quarter-tank of fuel, and wouldn't drive a truck without 4 wheel drive. There's nothing Havenwood Properties agents enjoy more or do better than matching a seller with a buyer on recreational, farm, and ranch property. In a time when many rural property agents are moving to other industries, we are here to stay, because we love what we do. If you are seeking to market or sell farms, ranches, or recreational land, Havenwood Properties will get the job done for you.
"Innovation distinguishes between a leader and a follower." -Steve Jobs
The best way to market recreational property changes every year. Many land brokers do not stay current with best marketing practices, and the result is marginally effective marketplace exposure for your property. In today's highly mobile society, buyers can come from across the street, across the state, or across the country.
High Dynamic (HDR) Photography
90% of buyers searching for real estate use the internet, and this percentage will only increase in coming years. Because of the highly visual nature of internet marketing, there is no excuse for low caliber imagery. We know that better pictures get more views, so we use special High Dynamic Range photography on each of our new listings and marketing packages. Traditional digital photos cannot capture the full spectrum of light and dark colors that make an image truly stunning. HDR photography uses three or more pictures of the same subject at low and high level exposures to make one full-spectrum photograph.
This image is a normal photo.
This is the same photo with HDR processing. Note the sky coloring and how the leaves and road stand out.
For most buyers searching online and glancing at photos, there is only one chance to make a great impression. If a picture is worth a thousand words, our HDR photography may be worth thousands of dollars in finding a buyer for your property. With Havenwood Properties as your marketing partner, you don't have to settle for less than the best.
FACT: On average, a video doubles the average amount of time that a potential buyer spends looking at your property online. Any video attracts viewers, but a hosted, professional video offers buyers the best opportunity to make a connection with your amazing property. Our video profiles spare no expense to make sure that what the client sees is attractive, professional, and most importantly, effective.
Panoramic imagery has been widely used in residential real estate, but has been slow to be implemented in the recreational, farm, and ranch land market. Havenwood uses advanced imagery techniques to put together a fully viewable, 360 by 180 degree panoramic image to give buyers the feeling that they are standing on a piece of property. Add to this HDR photo techniques, and potential buyers get a feeling as if they are standing on the property. Pictures help, but a virtual property visit helps solidify buyers in knowing that an actual visit to the property is well worth their time and effort. These photos are challenging to produce, but the results are stunning.
Utilizing the state of the art in GIS mapping tools, we produce marketing maps that go far beyond what the average real estate agent uses. Instead of a hard-to-read plat map that is almost useless to the average person, we produce high-quality, recent aerial images, topos, and in some cases, 3D models of structures on the land. Our in-house team uses sophisticated software and surveyor-grade GPS equipment to map roads, food plots, timber stands, bodies of water, and other features. We then produce a stunning array of relevant information and eye-catching maps that can be passed along to potential buyers. We even create files that can be opened in online 3D mapping environments that allow the buyer to see the surrounding area, do virtual flyovers of the property, and measure distances both on and off the property. Shown below is a small sampling of our work.
"They may forget what you said, but they will never forget how you made them feel." -Carl W. Buechner
In today's challenging real estate market, one of the greatest assets that a real estate professional has is his relationships with friends, colleagues, other real estate professionals, buyers, and sellers. One of our guiding principles at Havenwood Properties is to develop relationships with everyone we meet, and to help them achieve their goals wherever possible. Working together produces the best possible outcome for everyone, and so Havenwood agents seek to build excellent rapport with everyone they meet. One of our core principals is that everyone who contacts us will be treated with equal amounts of courtesy, kindness, and respect, no matter who they are, because the lifeblood of Havenwood Properties are professionals who care about people.
Since Havenwood's team members understand the importance of connecting with other agents to produce sales, some of our agents are Institute Affiliates of Realtors Land Institute, a professional organization created for and by land sales experts. This unique group is exclusively for those who broker, sell, develop, and manage our most precious resource: the land. Through this organization, those agents gain superior land education and professional development, grow their contact networks, and participate in open sharing and interaction with other members and affiliates. This affiliation is one more way of assuring that your property will receive not only the best marketing, but the best intra-network exposure among the movers and shakers in the industry.
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"Knowledge is a process of piling up facts; wisdom lies in their simplification." -Martin Fischer
What is the most important thing about marketing a piece of land? Everything. To be effective in marketing land, a real estate professional must know more than an acreage and a price. More importantly, an agent must have enough experience to determine correct property classification, potential buyer profiles, effective marketing techniques in today's market, and what unique features will appeal to the greatest number of buyers. The truth is that every property requires a marketing strategy that is as unique as the property itself, and only an agent with broad knowledge of the market tempered by vast real world experience can get the job done for you. Havenwood's experienced agents have marketed and sold recreational, farm, and ranch properties from the smallest wooded lot to multimillion dollar plantations, from the southeast to the far west. Dealing in multiple markets has given our professionals a unique perspective that we will apply to marketing your property to the widest possible audience.
Since most rural land buyers are found at a regional, state, or countrywide level, we search for buyers in the widest possible area, and tailor our message appropriately to the area in which we market. While we compile and utilize all of the data available on a given tract, we also know that there is only one opportunity to make a first impression. As a result, our marketing packages move a buyer in stages, starting by establishing an emotional connection with the land. We want a buyer to find a concise connection point with the property, and after they connect, gradually tell them the story about the land. The key to the Havenwood strategy lies in simplifying the initial message, and choosing to tell the part of the story that will immediately connect with a buyer. Just like an experienced carpenter can frame a house with more quality and less time than an inexperienced one, the team at Havenwood Properties can market your property effectively and quickly, because we have earned the knowledge and experience through hard work and repeated success. From streambank mitigation to mineral rights, conservation easements to carrying capacities, we understand, live, and breathe land. Put our experienced team to work for you, and see the results that Havenwood Properties can deliver for you.